Wednesday, August 20, 2008

Cosmo Mag - Pregnancy & Organic Edition

I was very excited to learn that 6 months were up since the last edition of Cosmopolitan Organic/Pregnancy. I strolled to the newsagent yesterday and paid the $13.50 for what I hoped would be a unique insight into the industry but I was sadly disappointed.

From front to back it was like a big advertisement for the non-organic multi-nationals. It wasn't until I got 45+ pages in did I finally find something related to the organic baby industry and even then it was only a small snippet. Jump another 25 pages or so then another small snippet.

Sadly, it also seemed that a lot of the content had been recycled from issues gone by..."same old". It really was a lot to pay for something that that really didn't tell me anything new, apart from the fact the the magazine would have been a great revenue raiser and was well marketed.

My advice would be to flick through before you outlay that precious cash.

Disappointed.

Andrew

Wednesday, August 20, 2008

Cosmo Mag - Pregnancy & Organic Edition

I was very excited to learn that 6 months were up since the last edition of Cosmopolitan Organic/Pregnancy. I strolled to the newsagent yesterday and paid the $13.50 for what I hoped would be a unique insight into the industry but I was sadly disappointed.

From front to back it was like a big advertisement for the non-organic multi-nationals. It wasn't until I got 45+ pages in did I finally find something related to the organic baby industry and even then it was only a small snippet. Jump another 25 pages or so then another small snippet.

Sadly, it also seemed that a lot of the content had been recycled from issues gone by..."same old". It really was a lot to pay for something that that really didn't tell me anything new, apart from the fact the the magazine would have been a great revenue raiser and was well marketed.

My advice would be to flick through before you outlay that precious cash.

Disappointed.

Andrew