Sunday, October 26, 2008

Barriers To Organic Purchase

There are a couple of main reasons that people give for not buying organic food, they are price and availability.

Organic food, in a lot of cases, does come at a premium price and this is the main reason for people not to purchase. Organic food is often perceived as expensive and consequently it should be up to the organic industry to communicate the reasons for these prices. For example, most people is Australia value certain foods over others with the average household spending just $16 per week of fresh fruit and vegetables, but $43 on junk and fast food (ABS 2006). So, it should not be a case for affordability, but rather a case for education and priorities.

Food for thought.

Andrew
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Sunday, October 26, 2008

Barriers To Organic Purchase

There are a couple of main reasons that people give for not buying organic food, they are price and availability.

Organic food, in a lot of cases, does come at a premium price and this is the main reason for people not to purchase. Organic food is often perceived as expensive and consequently it should be up to the organic industry to communicate the reasons for these prices. For example, most people is Australia value certain foods over others with the average household spending just $16 per week of fresh fruit and vegetables, but $43 on junk and fast food (ABS 2006). So, it should not be a case for affordability, but rather a case for education and priorities.

Food for thought.

Andrew
at